Category Archives: Global Marketing

The Role of Machine Assistance in Effective E-Commerce Translation
The Role of Machine Assistance in Effective E-Commerce Translation

Machine assistance has become wildly popular and widely used due to its perceived benefits that...

The Growing Need to Localise for E-Commerce Payments in Southeast Asia
The Growing Need to Localise for E-Commerce Payments in Southeast Asia

If you’ve been in the e-commerce game for a while, you’re probably familiar with localisation....

Introduction to Automotive Translation
Introduction to Automotive Translation

Automotive companies are continually expanding into new territories. New opportunities are also becoming available to...

high-quality yet time-efficient multimedia translation services
How to provide high-quality yet time-efficient multimedia translation services

Multimedia translation is a time consuming and difficult process. Every project can be different depending...

Copywriting And The New Normal
Rethink Your Strategy: Copywriting And The New Normal

It is no doubt that the world is in one of the biggest crises in...

Asian Business Challenges
Asian Business Challenges: Multicultural Copywriting And Localisation

The 21st century is the century of Asia. More than 70 per cent of worldwide...

Differences Between Content Marketing and Copywriting
Concepts in conflict: Differences Between Content Marketing and Copywriting

Since the birth of content marketing, copywriting has always been a companion. The connection between...

Crafting Contents
Crafting Contents – If A Great Copy Has Traits, What Are They?

Copywriting seems to be a daunting task because it seems like you never know when...

the fundamentals of copywriting
Let’s learn to Copywriter: A beginner’s guide

Copywriting, or the art of making great content, has been the survival skill for any...

Brand Adaptation
Brand Adaptation For A Global Audience: How To Reach Different Cultures And Languages?

Global marketing used to mean high street fashion names and a Starbucks in every city....

marketing content for localisation
5 Tips on Preparing Marketing Content for Localisation

If you are reading this, you must have discovered the growth potential in localising your...

social media
5 Easy Steps: Localising Your Social Media Campaign

The dawn of social media has transformed the marketing landscape! Indeed, many businesses find that...