Category Archives: Global Marketing

AI and Its Impact on Marketing
AI and Its Impact on Marketing 

As a marketing agency, and a digital & translation company, let’s get upfront and personal...

The Art of Active Listening in Branding
The Art of Active Listening in Branding

According to recent research, the average person who hasn’t worked to develop good listening skills...

Concepts in Branding
Concepts in Branding

Defining your company’s purpose, communicating your mission in a compelling way and creating a unique...

high-quality yet time-efficient multimedia translation services
How to provide high-quality yet time-efficient multimedia translation services

Multimedia translation is a time consuming and difficult process. Every project can be different depending...

Copywriting And The New Normal
Rethink Your Strategy: Copywriting And The New Normal

It is no doubt that the world is in one of the biggest crises in...

Asian Business Challenges
Asian Business Challenges: Multicultural Copywriting And Localisation

The 21st century is the century of Asia. More than 70 per cent of worldwide...

Differences Between Content Marketing and Copywriting
Concepts in conflict: Differences Between Content Marketing and Copywriting

Since the birth of content marketing, copywriting has always been a companion. The connection between...

Crafting Contents
Crafting Contents – If A Great Copy Has Traits, What Are They?

Copywriting seems to be a daunting task because it seems like you never know when...

the fundamentals of copywriting
Let’s learn to Copywriter: A beginner’s guide

Copywriting, or the art of making great content, has been the survival skill for any...

Brand Adaptation
Brand Adaptation For A Global Audience: How To Reach Different Cultures And Languages?

Global marketing used to mean high street fashion names and a Starbucks in every city....

marketing content for localisation
5 Tips on Preparing Marketing Content for Localisation

If you are reading this, you must have discovered the growth potential in localising your...

social media
5 Easy Steps: Localising Your Social Media Campaign

The dawn of social media has transformed the marketing landscape! Indeed, many businesses find that...