4 Key Benefits of e-Labels for pharmaceutical, medical and life sciences companies

Pharmaceutical, medical and life sciences companies are gradually embracing digital labels for their clinical products, and for good reason.

These digital labels, called e-Labels, are part of recent advances in label technology based on safety and efficiency advantages. Instead of converting to e-Labels immediately, companies are introducing e-Labels in conjunction with their usual paper labels, which typically only carry simplified content and symbols. This is why companies are increasingly looking for life sciences translation services and medical translation services to help them transit to e-Labels.

The benefits of e-Labels include:

1. Greater convenience

Your consumers have adapted to an increasingly wireless world. Instead of old flip-phones, customers are using all-in-one smartphones, tablets and even wrist devices today. Instead of paper bills, your customers are receiving digital bills. To keep pace with these technological changes and new digital functionalities, it is time for pharmaceutical, medical and life sciences companies to consider modernising their labelling requirements. Today’s retail experience shows us that customers want self-service for simple interactions such as looking for information. By scanning a QR code, your customers will be able to access information more efficiently.

2. Offer more information

Relative to conventional booklet labels, e-Labels can provide more information to consumers than is conveyed today. For instance, e-Labels can be combined with clinical apps. Patients can log in their medication intake on the app, or view videos on how to take medication. Details can also be added regarding side effects, device warranties, recycling, and trade-in opportunities.

Since e-Labels are digital, content can be hosted in several languages with the help of life sciences translation services or medical translation services. Patients will be able to select their native language, even when traveling. Patients with physical, visual or auditory challenges would also be able to enjoy a more patient-centric experience.

3. Less constraints

Unlike conventional physical labels, e-Labels do not have a maximum length or number of panels and you will not be constrained by design or content. IMP labels must include the various regulatory elements. To meet these requirements and fit the information in, pharmaceutical and life sciences companies are often forced to resort to the use of very small font sizes. Instead of small fonts, you can choose to share your content in larger fonts on e-Labels, which would be more reader-friendly especially for elderly consumers. This would enhance overall readability. To take into account the expansion of texts when a label is translated into a different language, companies have turned to professional translators for expert medical translation services and life science translation services.

4. Time and cost savings

Less time is required to develop, modify, and apply e-Labels as compared to traditional paper labels. This will enable your business to achieve faster delivery of clinical products. In fact, your company can develop e-Labels in parallel to packaging rather than wait for packaging design. Changes to e-Labels can also be made immediately without manual re-labelling.

Role of language service providers in transforming traditional labels to e-Labels

When embarking on e-Labels, most companies engage language services providers such as elionetwork for their specialised life science translation services, medical translation services and life sciences translation services in order to reach a wider audience.

At elionetwork, we manage life science translation and medical translation projects with up-to-date technical knowledge and precision. Given the importance of translation accuracy in marketing copy and consumer information in the medical and life sciences industries, we also ensure a high level of quality control and demonstrate a full understanding of regulatory laws, especially those relating to the development of new drugs and marketing.

In addition, as the creation of e-Labels is a challenging task involving everything from design to texts, elionetwork is able to help your business to successfully transform its traditional labels to e-Labels for the benefit of your customers and users around the world. This is because the translation of e-Labels also takes into account the prioritising of information, usability and font size.