Fintech App Localisation

Fintech (financial technology) is a highly dynamic field and fintech app businesses must always find new ways to stay ahead of competitors and attract users. Hiring professional translation agencies to localise financial applications usually unlocks huge market potential, but it is also important to note that app localisation is a really challenging process. This article will briefly explain the main objectives of fintech app localisation and point out what finance technology businesses should keep in mind when they select a localisation service agency to translate their mobile applications.

Benefits of fintech application localisation

What are the objectives of fintech app translation? Probably the first thing that comes to one’s mind is that translation is a prerequisite to reach out to foreign clients who do not understand the original language of a certain app. That is certainly correct, but it is not only about clients’ language capacities as such, but also about offering the app in their native language: Research clearly shows that even bilingual consumers who perfectly understand languages such as English, typically strongly prefer to read texts in their native languages and make purchase decisions based on the availability of content in the language that they grew up with.

Translation also ensures that clients fully understand the app content (such as explanations on various payment options, data transfer, etc.), which will ultimately lead to higher client satisfaction levels. When a fintech business offers its app solutions abroad, localising the app is usually even legally required, for example to ensure compliance with local laws on financial transactions, etc. That is why from both a competitive and a legal perspective, fintech app localisation is indispensable when you offer your solutions abroad.

Furthermore, localising apps is not only essential to approach foreign markets, but it can also drastically increase domestic market shares of fintech businesses. Imagine, for example, that a payment app in the US market is solely available in English. If a competitor offers a similar payment application with options to use it in English, Spanish and Chinese, immigrants from Latin American countries or China with limited (or even no) knowledge of English will immediately flock to that competitor so that they have an app in their native languages.

Finance app localisation – a highly complex process

Why Fintech App Localisation Requires Deep Expertise

The benefits of fintech app localisation are clear. However, creating a perfectly localised financial app is a complex process. Only a few localisation service agencies truly meet the high expectations of finance businesses.

To fulfil the sophisticated requirements of fintech localisation, agencies must have qualified linguists with deep expertise in banking and finance. Translators often need years of experience to handle financial content accurately. They must understand the nuances of financial document translation.

In finance, users are cautious and pay close attention to details. Providing professionally translated, error-free content builds trust and shows that the app developer is serious about its business.

Beyond translation skills, agency management must also understand the complexities of app localisation. Mobile applications present unique challenges. For example, differences in syntax between source and target languages may require rearranging the user interface.

Text length restrictions are another issue. A button may allow only 15 characters, or a comment box may be limited to 300. This becomes especially difficult in languages like German. In such cases, IT engineers must step in to find solutions. That’s why app developers should choose agencies with experienced IT engineers who can align the localisation workflow.

Choosing the Right Fintech Localisation Partner

Successful fintech app localisation involves more than just linguists and IT engineers. Experts from other fields also play a role. Selecting a localisation service provider with a broad portfolio is highly beneficial.

Agencies should offer services like app testing in target languages, multilingual DTP for marketing collateral, and local advertising campaign design. Choosing a one-stop provider simplifies the process and saves time, effort, and cost.

Financial apps often come with related content such as PR materials, websites, terms and conditions, and technical documentation. To maintain consistency across all these assets, agencies must use advanced technologies.

Terminology must remain consistent across marketing collateral, websites, and the app itself. If terms vary, users may become confused and misunderstand the content. With the right tools, professional agencies ensure consistency, even when multiple linguists work on the same project.

Selecting a suitable localisation agency as a prerequisite for success

As briefly outlined above, translating financial apps can unlock enormous business potential as long as you select a reliable localisation service provider with experience in mobile application, banking and finance translation. Because of the complexity of the process, make sure you select a one-stop solution agency that guarantees outstanding quality and is not only capable of handlingthe app translation itself, but also supplies related services, such as IT, copywriting, testing, etc., to ensure that the market launch of your multilingual app will be a real success.

elionetwork has earned its reputation as a localisation service agency with outstanding quality standards. We offer a broad suite of services and cover all your translation and localisation needs with integrated add-on services, including copywriting, DTP, design, IT, etc., always ensuring consistency and accuracy. Are you planning to localise a finance appand would like to find out about our turnkey solutions? Please contact us now! Our friendly team will be delighted to assist you.