You can prepare several marketing messages for your target customers but all they will remember is the one mistake you make. This is because poor translation is most obvious when something goes wrong. Sending a badly crafted message can not only turn people away, it can also lead to health, political and financial consequences.
Translation & Localisation Tips
The Biggest Translation Mistakes with Real Consequences
How Translation Services in Singapore Help Businesses Unlock Unparalleled Opportunities
For decades, there has been a huge need for translation in Singapore. Clients from both Singapore and other countries approach Singaporean translation agencies with their translation and localisation requirements for business and private needs. In this blog entry, we will discuss some reasons behind that immensely high demand and discover how localization services in Singapore can help clients reach their aims and take advantage of new opportunities.
How to Choose a Good Language Services Provider
As a business owner or marketer, it is essential that you choose the right language services provider. Like any partnership, your working relationship with your language services provider will deepen over time if you have found the right partner. An ill-considered choice will cause you to eventually succumb to all the pressures of translation such as strict deadlines and project requirements. If you are not sure how to choose a language services provider, here are some factors for you to consider
The Pros and Cons of AI vs. Human Translation
Technology is changing our world. One of the benefits of technological advancements is the use of machine translation or artificial intelligence for our translation projects. Take for example Google Pixel, which instantly translates speech; and Microsoft Bing Translator, which translates texts immediately to help us communicate with people around the world. While machine translation is readily available and heavily relied on today, human translators are still as vital as ever – here’s why.
The Importance of Quality in Translation
We often do not realise the work involved in translating a piece of text. In order to get such a job done, your translator will need to have a good command over both the source and target languages. Though there are software tools developed to help you translate text from one language to another, you should avoid using such tools if translation quality is important to you.
The Basics of Website Localisation
Website localisation is a must for any business that operates internationally. In this entry, we will go through the fundamentals of website localisation, clarify common misconceptions and discuss which benefits website localisation can offer to your business. To conclude, we will address some points to keep in mind when you decide to localise your website.
QUALITY – The Make-or-break Factor In Website Localisation
As multilingual websites offer unparalleled chances to businesses, many translation agencies offer website localisation services. But while finding translation agencies for website translation and localisation has become extremely easy, this does not mean that every agency will offer the same quality, which can be a real risk for your company’s website. Let’s see why quality must always have the highest priority in website translation.
