The 21st century is the century of Asia. More than 70 per cent of worldwide consumption comes from Asian countries and China is expected to become the new economic power. Every business now understands that to be successful, they need to conquer the Asian market. Even Hermes, a luxury fashion brand, has just launched the USD41,000 Helios Mahjong set to explicitly target Asian customers. However, Asia is an extremely dynamic market. Therefore, businesses need to equip themselves with multicultural copywriting and localisation to conquer this market.
Translation & Localisation Tips
Asian Business Challenges: Multicultural Copywriting And Localisation
Pros & Cons Of AI And Machine Learning In Medical & Life Science Translation
Pharmaceutical and life sciences companies increasingly require accurate and timely multilingual content for the development of drugs or medical devices in order to respond to rapidly growing international patient needs. This is why many of them are looking for professional language services providers who can provide specialised medical translation services and life science translation services.
In this article, we will cover the pros and cons of using artificial intelligence (AI) and machine learning in medical and life sciences translation to help you make a more informed choice.
Clarifying General Misconceptions About Translation – Part II
In Clarifying General Misconceptions about Translation – Part I, we have already discussed some of the wrong ideas that most people have about translation. We feel that there is still a lot to say and want to help our readers get rid of misunderstandings about translation. The following content will certainly be relevant to you if you are planning to have any sort of texts translated.
Clarifying General Misconceptions About Translation – Part I
Translation is one of the oldest professions of humankind and has played a crucial role in shaping global co-existence for millennia. Certainly, our world would not be the same if translation did not exist and today, in our globalised lives, most of us encounter translations every single day. But even though translation has been so important for such a long time, there are several huge misunderstandings and general misconceptions surrounding it. If you are planning to translate any type of content or if your professional position includes duties such as international communication or regional marketing management, this blog will certainly help you understand essential aspects of translation and get rid of wrong assumptions.
Frequently Asked Questions About Translation Tools
CAT tools have become absolutely indispensable in the translation industry. However, unless you are a translator, you will most probably not be familiar with the concept behind those CAT tools. That is why we want to explain what CAT tools and their benefits are and also clarify some common misunderstandings.
The Biggest Translation Mistakes with Real Consequences
You can prepare several marketing messages for your target customers but all they will remember is the one mistake you make. This is because poor translation is most obvious when something goes wrong. Sending a badly crafted message can not only turn people away, it can also lead to health, political and financial consequences.
How Translation Services in Singapore Help Businesses Unlock Unparalleled Opportunities
For decades, there has been a huge need for translation in Singapore. Clients from both Singapore and other countries approach Singaporean translation agencies with their translation and localisation requirements for business and private needs. In this blog entry, we will discuss some reasons behind that immensely high demand and discover how localization services in Singapore can help clients reach their aims and take advantage of new opportunities.
How to Choose a Good Language Services Provider
As a business owner or marketer, it is essential that you choose the right language services provider. Like any partnership, your working relationship with your language services provider will deepen over time if you have found the right partner. An ill-considered choice will cause you to eventually succumb to all the pressures of translation such as strict deadlines and project requirements. If you are not sure how to choose a language services provider, here are some factors for you to consider
The Pros and Cons of AI vs. Human Translation
Technology is changing our world. One of the benefits of technological advancements is the use of machine translation or artificial intelligence for our translation projects. Take for example Google Pixel, which instantly translates speech; and Microsoft Bing Translator, which translates texts immediately to help us communicate with people around the world. While machine translation is readily available and heavily relied on today, human translators are still as vital as ever – here’s why.
The Importance of Quality in Translation
We often do not realise the work involved in translating a piece of text. In order to get such a job done, your translator will need to have a good command over both the source and target languages. Though there are software tools developed to help you translate text from one language to another, you should avoid using such tools if translation quality is important to you.
