It is no doubt that the world is in one of the biggest crises in history. The marketing industry, with no exception, has been challenged on a massive scale. As a result of the worldwide lockdown, marketers need to rethink their marketing strategy and they can no longer rely on the physical presence of the brand. Retail and out-of-home marketing are completely replaced by online platforms with heavy reliance on content marketing and copywriting. This article discusses the importance of copywriting in “the new normal” and how you can leverage “the new normal” to deliver business advantages through copywriting.