Language & Culture

Cultural Expertise As A Success Factor In Asia

Attractive business opportunities keep coming up all over Asia, in China, South Korea, Japan, the ASEAN states, India and other nations. Unfortunately, many enterprises that want to penetrate Asian markets are not aware of how much their success in Asia depends on cultural factors. This article will provide a sketch of some cultural aspects that foreign businesses need to keep in mind when they plan to expand their operations to Asia.

Cultural Expertise As A Success Factor In Asia
Translating From European To Asian Languages And Vice Versa – Overcoming Unique Challenges For Unique Chances

Translation is not easy. Even when source and target languages are related to each other, linguists need many years of training and experience to achieve professional standards (for example to translate from Portuguese to Spanish). As you can imagine, translations between languages that have only little in common, pose even more challenges. This article will explain some aspects that make translations between European and Asian languages, which are totally different from each other, extremely complicated, and demonstrate why only true experts can provide reliable translations for these language combinations.

Translating From European To Asian Languages And Vice Versa
The Importance Of Cultural Aspects In Website Localisation

High-quality website localisation is key to success for every multinational company. We have discussed issues surrounding website translation and localisation in many blogs before (click here), and today we would like to talk specifically about cultural aspects. It is surprising to see that many companies still underestimate the importance of cultural differences in the website translation process – and hence lose business opportunities. See how you can do better by adopting best practices and considering cultural issues in website localisation!

The Importance Of Cultural Aspects In Website Localisation
Christmas Is Approaching, How Do Different Cultures Celebrate?

As the summer warmth disappears into memory, and autumn has seen the last leaves drop from trees, the drop in temperature signifies the arrival of another winter, and with it, a favourite holiday of people worldwide draws closer.

That holiday is of course, Christmas.

Christmas is universally recognised as a joyful occasion bringing people together regardless languages and borders. Let's go on a quick romp around the globe to see what Christmas means to different cultures.

Christmas is approaching

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