February, 2019

What is Transcreation & When Do We Need It?

Transcreation, or translation + creation, is the process of making an advertising campaign culturally appropriate for a target market. In this article, we discuss the main aspects of your global marketing campaign that require transcreation.

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5 Easy Steps: Localising Your Social Media Campaign

The dawn of social media has transformed the marketing landscape! Indeed, many businesses find that social media is a useful platform through which they can reach new markets. As different countries have different cultures, it is imperative that businesses looking to expand internationally deploy localisation measures in their social media campaigns.

5-Easy-Steps-Localising-Your-Social-Media Campaign

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